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Survey: Flyer readership in Canada

Leger Marketing has conducted an online survey on behalf of QMI Sales on the subject of flyer readership in Canada. According to the survey, 76% of respondents look at flyers at least once a week. Eighty percent reported enjoying looking at flyers, while 80% say they consult flyers before making purchases. Sixty-seven percent of respondents reported making purchase decisions based on flyer sales. Grocery store flyers were recalled most readily by respondents, followed by flyers from drug stores, electronics stores, home stores and department stores.

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