Miele Canada conducts national campaign
Appliance company Miele Canada has begun a national campaign in support of its new 10-year warranty offer. According to the company, this is the biggest promotion Miele as conducted in Canada since entering the market in 1988. The campaign uses the tagline, "Peace of mind. Free this September." It includes newspaper ads in the Globe & Mail, Toronto Star, Vancouver Sun, Calgary Herald, Edmonton Journal, Montreal Gazette and La Presse, as well as magazine ads in Canadian House & Home, Style at Home and Chez Soi. The initiative also include national radio and online advertising. The creative was developed by Lowe Roche, while public relations are being conducted by Maverick PR.