Sid Lee moves into Toronto
Marketing firm Sid Lee has expanded into Toronto. This is the company's fourth office, along with Montreal, Amsterdam and Paris. The company's services include mass communications, digital marketing, branding, retail work and experiential design. The office will service Toronto-based clients that have previously been handled by the firm's Montreal location. These include Red Bull, Winners Merchants International and Kraft. Vito Piazza has been appointed managing director of the Toronto office. "Our mission is to put the unique Sid Lee approach to work for clients in Toronto and Canada," said Piazza. "But we are very mindful of the important position Toronto holds in North America. Toronto is not just the largest Canadian city but also the fourth largest city in North America with an amazing multicultural profile. We believe there is an opportunity in Toronto for agencies with global reach to fully leverage their talent pool and bring international assignments to the city." Additional Toronto staff includes vice-president of strategy Eric Alper, creative director Dave Roberts and vice-president of client services Anthony Thomas.