Vancouver International Film Festival conducts online campaign
The Vancouver International Film Festival is conducting an online marketing campaign consisting of a short film called The Warden which has been divided into 16 segments. One segment of the video will be released on the website <http://www.thewardensixteen.com>. Visitors to the site can rearrange the segments in an effort to reveal the complete story. The campaign was developed by TBWA Vancouver. "We've had some tremendous success over the last few years and thought, what can we do to change it up this year," said Paul Little, creative director at TBWA. "And we started thinking, what if we actually created a film ourselves? It's for a film festival, so what if we created a film and we asked people to try to figure out what they’re watching? As a festival goer myself, I know how intelligent and critical viewers are. We wanted to include them in the film making process this year and give them a chance to fuel their creative minds."