Porsche Canada prepares Camp4 Canada events
Porsche Cars Canada will conduct a series of four three-day promotional events in February and March 2011 in support of its Cayman and 911 Carrera models. During the event, called "Camp4 Canada," participants will test the ability of the vehicles to handle snowy and icy conditions. The event is part of Porsche's ongoing campaign to persuade consumers that their vehicles are suitable for all-year use. The initiative will take place at Mecaglisse, a dedicated snow- and ice-driving facility near Montreal. "Camp4 Canada is in some ways the crown jewel of our winter marketing campaign, which we call Never Hibernate," said Jasmin Rawlinson, marketing director at Porsche Canada. "Today, we are also launching a new winter microsite at <http://www.porsche.ca/neverhibernate>. It's designed to convince potential customers that all Porsche vehicles, including the sports cars that form the foundation of the Camp4 Canada program, are all-weather machines and can be driven through the winter with a bit of preparation and the proper driving techniques. Customers can also expect to find dedicated winter displays in our Canadian Porsche Centres, with special offers on winter wheels, tires and accessories."