Allard Johnson becomes Kirshenbaum Bond Senecal & Partners Canada
Allard Johnson has been merged into Kirshenbaum Bond Senecal & Partners of New York to form Kirshenbaum Bond Senecal & Partners Canada. Both agencies are part of The MDC Partners Network. Allard Johnson's offices in Toronto and Montreal will now operate at KBS&P Toronto and KBS&P Montreal. The new agency will be run by president Mario Daigle, chairman Terry Johnson and chief creative officer Dan Pawych. Cameron Wykes has been appointed president of interactive division Baby Robot and general manager of the Toronto office. Allard Johnson's clients include Subway, Church and Dwight Canada, Dairy Farmers of Canada, The Keg Steakhouse and Bar, Purdue Pharma and Merck. "This marks the next exciting move in our revolution," said Johnson. "Our new management team are thrilled to be joining the growing KBP&P family. This partnership gives us immediate access to new capabilities, talent and further enhances our social media and digitally integrated offering for clients."