ConAgra Foods Canada promotes Snack Pack
ConAgra Foods Canada has begun an integrated marketing campaign for its Snack Pack pudding and gelatin snack brand. The national campaign, called "Snack. Smile. Carry On," is being conducted through the brand's Facebook page. For each user that participates in the "Share a Smile" challenge, which involves referring another user to the page, the company will make a one dollar donation to Food Banks Canada. The user is also entered into a weekly prize draw. The campaign is being supported with advertising developed by Grip and placed by Starcom. Other components include in-store materials and sampling programs in five markets, conducted by Sugar Media. Public relations are being handled by Ketchum Public Relations.