Church and Dwight begins Rub A535 campaign
Church and Dwight has released a new television commercial for its Rub A535 Ultra Strength No Odour pain relief cream. The 30-second commercial, which is airing nationally, was developed by Kirshenbaum Bond Senecal & Partners Canada (previously Allard Johnson). The creative depicts a spy who is able to sneak into a building because the guard dogs can't detect her scent. "Who better to accentuate Rub's distinctive offering of no odour than dogs, who are renowned for their sense of smell," said Dan Pawych, the agency's chief creative officer. "This thriller story coupled with a dramatic shooting style provided a compelling backdrop to bring a simple idea to life."