Sweetspot.ca, a subsidiary of Rogers Publishing, has launched a new website called DailySqueeze.ca. The health and fitness website will offer information on exercise, healthy foods, lifestyle products, recipes and fitness equipment, aimed primarily at women. "During the past few years, health and fitness has become an increasingly important part of my life," said site founder Joanna Track. "When I searched for a resource dedicated to a holistic approach to health, fitness and wellness that offered workouts, recipes and advice there was nothing comprehensive in the Canadian marketplace, so we created it." The company is promoting the site with a contest, the winner of which will receive a trip for two to the Hawaiian island of Oahu.