Miele Canada conducts election campaign in Toronto
Appliance company Miele Canada conducted an out-of-home campaign in Toronto recently tied to the municipal elections in that city this week. The campaign, which promoted the company's S2 vacuum cleaner, consisted of election-style signs reading, "Clean Up City Hall." The campaign was developed by Lowe Roche of Toronto. "We saw an opportunity to grab the attention of Torontonians who are being bombarded with election messages," said Mark Biernacki, the agency's creative director. "With all of the mayoral candidates promising to cut spending and tighten ship, this felt appropriate, and non-partisan messaging that will make people smile."