Newad restructures operations, introduces new branding
Montreal-based out-of-home media company Newad has restructured its operations in an effort to provide a more integrated service to its clients. The company has created four marketing divisions that will specialize in indoor advertising, experiential marketing, publishing and web-based marketing. The indoor unit manages an inventory of approximately 20,000 static and digital advertising displays. The experiential unit will take over the activities of the company's former event marketing division and will also handle social media activities. The publishing unit encompasses the production of the magazine Nightlife and its associated website and smartphone application. The web division will handle online advertising campaigns through a new ad network currently in development. In addition, Newad has introduced a new visual style and redesigned website to commemorate the company's 15th anniversary. "Newad is now offering streamlined solutions for advertisers who seek highly-effective product and brand placement among the millions of young and affluent residents living in major Canadian cities," said Michael Reha, president and CEO of Newad. "Combined with our new visual identity, this better reflects our corporate personality and the four integrated services we deliver. The younger demographic involves a creative targeting strategy because they are different and behave differently. The Newad business model enables advertisers to engage this demographic with their brand by reaching them where they are, and in the most optimal way."