Transcontinental buys Vortxt Interactive
Montreal-based Transcontinental has acquired Vortxt Interactive, a company that specializes in mobile and social media marketing. No financial details are available. Vortex co-founder and CEO Brady Murphy will join Transcontinental as vice-president of sales for mobile solutions. "Every day we work with our customers on analyzing, executing and deploying marketing strategies that are built on personalization and new communication platforms," said Christian Trudeau, president of the marketing communications sector at Transcontinental. "The acquisition of Vortex Mobile fits in perfectly with this approach. It will enhance our centre of excellence in mobile marketing solutions and confirm our leading position in the interactive marketing solutions offering."