Sopexa Group rebrands
The Montreal-based Sopexa Group has introduced a new brand identity for itself based on the theme, "Food Wine and Lifestyle Connections." The agency specializes in marketing for the agri-food sector, particularly products from Europe. The rebranding includes a new logo, a redesigned website at <http://www.sopexa.com> and a blog. "We would encourage our clients to ride the crest of the current social and cultural trends worldwide, wherever they feel their products will gain acceptance, and to promote their appellations and brands in different countries, to multiple targets and in a variety of global contexts," said Cécile Bassot, managing director of Sopexa Group.