Quebec NABS chapter hires KBS&P
The Bénévolat d’entraide aux communicateurs has retained KBS&P of Montreal as its advertising agency of record. The organization is the Quebec chapter of the National Advertising Benevolent Society. The account has been held by Taxi Montreal for the last five years. "We are pleased to have KBS&P joining the BEC team as our new creative agency of record," said Mike Fenton, president of the society. "They will be assisting us in the development of a new brand campaign and expanding our digital communications strategy in 2011. It is a very creative team that has BEC’s values at heart."