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Crave PR adds not-for-profit practice

Crave PR of Toronto, a public relations agency that specializes in food, wellness and lifestyle clients, has introduced a new practice aimed at not-for-profit organizations. "Many not-for-profit organizations could benefit from an integrated and thoughtful communications strategy, especially as they begin to use social media tools to engage donors, sponsors, volunteers and the media," said agency president Saskia Brussaard. "Social media tools are appealing to many not-for-profits who are looking for affordable ways to mobilize the community. However, in this world of information overload, a well-designed PR strategy that takes into consideration all communication activities is vital."

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