Playhouse Disney to become Disney Junior
Astral Media will rebrand its Playhouse Disney specialty television channel as Disney Junior in May 2011, following the lead of the brand in the US. The English- and French-language commercial-free channels specialize in programming for younger viewers. "Since its launch in November 2007, Playhouse Disney has continued to build its viewership, program offering and prestige," said Joe Tedesco, senior vice-president and general manager of Family and Playhouse Disney. "The evolution of Playhouse Disney to Disney Junior comes at an exciting time and will add a new energy to the network while remaining dedicated to bringing highly entertaining, home-grown and Disney programming to Canadian families."