Transcontinental rebrands interactive division
Montreal-based Transcontinental has changed the name of its marketing communications sector to Transcontinental Interactive. The unit develops interactive marketing communication based on digital technology. It unifies the services offered by a number of subsidiaries, including Conversys, Lipso, Premedia, Thindata 1:1, Rastar, Totem and Vortex Mobile. These services include marketing strategy and planning, data analytics, premedia services, online direct marketing, mobile marketing, custom publishing and digital printing. "This change represents a turning point for our organization," said Christian Trudeau, president of Transcontinental Interactive. "The new name more accurately reflects our expertise and solutions. It also reflects our drive to become the leading provider of interactive marketing solutions in North America. Our customers lead in their markets. To ensure they remain in that enviable position, we are developing complete, intelligent and integrated campaigns for them that put them in relationship with their consumers."