Alliance for Children and Television becomes Youth Media Alliance
The Montreal-based Alliance for Children and Television has rebranded itself as the Youth Media Alliance. The new name is intended to reflect a shift in the focus of the organization toward media other than television alone. "This new name more clearly defines our current mission at a time when we're working in various ways to improve the quality of screen-based content for Canadian children and teens," said organization chair Peter Moss. "In a world where more and more content is being delivered on new platforms, especially for young people, Youth Media Alliance intends to continue focusing its efforts on all screen-based media."