Beiersdorf Canada retains Zeno Group Canada
Beiersdorf Canada has appointed Zeno Group Canada of Toronto public relations agency of record for its Nivea skincare brand. Zeno won the account in a competitive pitch process involving an unknown number of firms. The assignment includes Canadian public relations, media relations, product launches and support for the upcoming 100th anniversary of the Nivea brand. "Zeno Group's passion, creativity and strategic insight make them the perfect fit for Nivea," said Dilara Dzafik, brand manager for Nivea Canada. "We believe the team's fresh thinking and innovative approach to public relations will help us to advance the Nivea brand as a leader in the Canadian skincare market."