Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Dairy Farmers of Canada ready calendar contest

Dairy Farmers of Canada has begun a contest promotion tied to the released of its 2011 Milk Calendar. The organization will give away a Honda vehicle or other Honda prizes each month of the year to random calendar recipients. The promotion was developed by KBS&P of Toronto. "Recent advances in printing technology allowed us to introduce a unique, first time ever, engagement promotion that will give each of our two million plus Milk Calendar users a unique number on the front cover of their calendar," said Dan Pawych, the ageny's chief creative officer. "Each month a new winning number will be posted on It's a great way to keep viewers engaged year round while making milk recipes."

« Back Next »

Related stories Comments