Dairy Farmers of Canada ready calendar contest
Dairy Farmers of Canada has begun a contest promotion tied to the released of its 2011 Milk Calendar. The organization will give away a Honda vehicle or other Honda prizes each month of the year to random calendar recipients. The promotion was developed by KBS&P of Toronto. "Recent advances in printing technology allowed us to introduce a unique, first time ever, engagement promotion that will give each of our two million plus Milk Calendar users a unique number on the front cover of their calendar," said Dan Pawych, the ageny's chief creative officer. "Each month a new winning number will be posted on Mymilkcalendar.ca/honda. It's a great way to keep viewers engaged year round while making milk recipes."