Colleges Ontario selects new agency
Colleges Ontario has appointed Kirshenbaum Bond Senecal & Partners Canada of Toronto its advertising agency of record. The firm will develop a campaign aimed at parents, teens and young adults intended to change their perceptions of a college education. "Our target is culturally driven to see colleges as a second choice to a university education," said Cameron Wykes, general manager of the agency. "We are in a creative, idea driven economy, and Ontario's colleges are best positioned to provide the most successful education for this new economy." Colleges Ontario is an advocacy organization for the province's 24 colleges of applied arts and technology.