World Wildlife Fund Canada retains Media Profile
World Wildlife Fund Canada has hired Media Profile of Toronto as its public relations agency. The firm will provide PR campaigns and communications advice in support of WWF's Earth Hour initiative and other activities. Media Profile won the account in a competitive review process involving an unknown number of contenders. "Media Profile has the experience, creative energy and expertise to expand WWF's reach in Canada, helping us continue to grow the conservation movement nationwide," said Christina Topp, vice-president of marketing and communications at WWF-Canada.