Northern Lights Direct Response rebrands
Northern Lights Direct Response of Toronto has rebranded itself as Northern Lights Direct. The rebranding also includes a new logo and visual style, as well as the tagline, "The Art and Science of the Sell." A new website has also been constructed at <http://www.northernlightsdirect.com>. The changes are intended to reflect the company's wider range of services. "Our new tagline clearly articulates our philosophy of combining creativity and analytics to create direct response campaigns that accelerate sales," said company CEO Sandy French. "The sad truth is that most agencies are terrified of linking their work directly to sales but, for us, creating campaigns that are highly branded and highly effective is what it's all about." Northern Lights offers services including strategic planning, media management and the production of creative for television and online direct response campaigns. Its client list includes The Bradford Group, Children International, Comwave, HomEquity Bank, Manulife Financial, MarcAngelo Foods, Porter Airlines, SickKids Foundation, Sun Life Financial and UniRush.