Award show roundup
The Canadian New Media Awards named Syncapse of Toronto its company of the year at its annual event last week. Polar Mobile of Toronto was named most promising company of the year. HootSuite, from HootSuite Media of Vancouver won the digital media technology of the year award. Redress Remix and Stitch Media won the award for best in interactive Canadian culture. Canada's Olympic Broadcast Media Consortium won the best cross-platform project award. Urbania.ca by TOXA of Montreal was named best online portal. The M.I. High Game from Xenophile Media of Toronto won the best kids interactive award. GDP by the National Film Board of Canada was named best online program, series or film. XOMO Digital of Vancouver won the award for best mobile application for its 2010 Winter Olympic Mobile Spectator Guide. One Ocean Interactive by Winnipeg-based Tactica Interactive, Merit Motion Pictures and Complex Games was named best web-based game. The Doritos Viralocity campaign by Proximity Canada and BBDO of Toronto won the award for best use of social media. Sid Lee of Montreal won the award for best online advertising for its Montreal Buzz campaign for Tourism Montreal. The Weak Shop by DDB Canada and Tribal Vancouver was named best branded entertainment. The NFB Test Tube with David Suzuki by the National Film Board of Canada was named best community campaign of the year. Alon Marcovici of CTV and Canada's Olympic Broadcast Media Consortium was named executive of the year. Kris McLaughlin of The Vacuum Design won the award for developer of the year. Adam Froman of Delvinia won the year's outstanding achievement award. The Canadian New Media Awards are hosted by NextMedia Toronto, which is produced by Achilles Media. NextMedia has also announced the rebranding of the awards program as the Canadian Digital Media Awards. The awards will recognize excellence in digital media, including cross platform production, interactive work, emerging technologies and development.