Siemens Enterprise Communications retains McMillan
Technology company Siemens Enterprise Communications has hired McMillan of Ottawa as its creative marketing agency for the next three years. The agency will work to depict Siemens as an innovator in the "unified communications" field, which includes voice, video, email, conferencing, instant messaging and mobile services aimed at medium and large-sized organizations. McMillan won the account after a selection process involving an unknown number of contenders. "What really impressed us with McMillan is their ability to communicate the potential of what we can do for the customer," said Chris Hummel, chief marketing officer of Siemens Enterprise Communications. "It's really easy to get lost in technological details. These guys know how to craft a compelling vision that transcends the technology and clearly shows our customers not only the value of unified communications but the unique value we bring to the UC equation."