Luminato hires Bensimon Byrne
Luminato, the Toronto Festival of Arts and Creativity, has retained Toronto-based Bensimon Byrne as its advertising agency of record. The agency will work to rebrand the festival and develop a new integrated marketing strategy for its 2011 event in June. Bensimon Byrne will handle the account along with its subsidiaries Mighty Digital and Narrative Advocacy Media, which will oversee localized and international marketing creative and promotional initiatives. "We're very excited to have Bensimon Byrne leading our creative efforts for Luminato 2011," said Janice Price, CEO of Luminato. "We know their experience and integrated marketing approach will launch the fifth anniversary of the festival with new, impactful creative and an innovative marketing campaign that engages the public across all platforms."