Mash Media Solutions rebrands
Toronto-based marketing firm Mash Media Solutions, which was previously doing business as Empirical, has rebranded itself as Mash Media. The agency's services includes online, mobile and location-based marketing, as well as social networking activities and traditional marketing. "This is a very exciting time for brands and for their relationships with customers," said company CEO Stephen Tapp. "The rules of engagement have changed in so many powerful ways. Brands, more than ever, now have the right platforms to engage consumers wherever they are, from their laptops to their smartphones, through their social networks, to the advertising around them, in real time. We're creating meaningful conversations for brands and consumers, across all of the marketing platforms that surround them."