UFC Canada retains Bensimon Byrne
Sports league Ultimate Fighting Championship Canada has appointed Bensimon Byrne of Toronto its advertising agency of record. The assignment includes localized marketing creative, digital marketing, media planning, media buying and promotional initiatives for UFC pay-per-view events in Canada. "We are excited to work with Bensimon Byrne while we continue to bring some of the biggest UFC events ever to Canada," said Tom Wright, UFC's director of Canadian operations. "The agency has already demonstrated a strong understanding of the UFC brand and our audience and we have been thrilled with their work to date."