Groupe Le Massif hires Cossette
Groupe Le Massif has retained Cossette of Montreal to manage marketing communications for the development projects of Le Massif de Charlevoix. Cossette won the account after a call for tenders process that involved 12 other agencies. Its first assignment will be to develop and implement a marketing campaign for the Massif de Charlevoix's tourist train. Cossette will also work on strategic planning and execution of new marketing campaigns for Groupe Le Massif's hotel in Baie-Saint-Paul.