Award show roundup
The Institute of Communication Agencies presented its 2011 Cassies awards in Toronto this week. Unilever and Ogilvy & Mather won the Grand Prix award for their Hellmann's Eat Real campaign, which also received gold awards in the Best Integrated and Sustained Success categories. Danone Canada and St-Jacques Vallee Young & Rubicam won gold in the Sustained Success category for their Activia Yogurt campaign. Unilever and DDB Canada won gold in the Best Integrated and Off to a Good Start categories for their Knorr Sidekicks "Salty" campaign. Molson Coors and CP&B won an Off to a Good Start gold for their Molson Canadian 67 campaign. Nissan Canada and TBWA Toronto won an Events & Seasonal gold for their Nissan SE-R promotion. Plan International Canada and Wunderkind won a Not-for-Profit gold for their "Because I am a Girl" campaign. SAQ and Sid Lee won gold in the Retail and Best Launch categories for their SAQ Taste Tags initiative. Sunnybrook Fundraising and Dentsu won gold in the Not for Profit category.