Natrel releases new commercial
Dairy company Natrel has begun a new campaign using the tagline, "Natrel milk makes my day." The campaign, developed by JWT Montreal, consists of a 30-second television commercial that will air in English and French in Ontario and Quebec until April 10. The creative encourages consumers to take time in their stressful lives to have a soothing glass of milk. Media work for the campaign was handled by Bos.