Verb Strategy & Creative merges with Vantage Copy
Verb Strategy & Creative of Toronto has merged with Vantage Copy of Markham, ON. The combined firm will specialize in multicultural marketing. "We are absolutely thrilled to add such a high level of talent and experience in the areas of copywriting, strategy development and multicultural marketing to our firm and schedule of services,” said Dean Lloyd, principal at Verb. "Canada's economic and population growth is closely tied to the growth in Asian and South Asian immigration and we are positioning our firm to service companies looking to effectively reach those communities." Verb's clients include Health Canada, Atreus Systems and the Canadian Association of Black Journalists, while Vantage's clients include TD Canada Trust, Johnnie Walker Whisky and Bell Canada. No financial details are available.