Ontario Lung Association begins Quit and Get Fit campaign
The Ontario Lung Association has begun an online promotional campaign in that province intended to encourage young adults to quit smoking. The initiative, called "Quit and Get Fit," consists of a series of videos posted to YouTube as well as a smartphone game and other social media activities. Both encourage smokers to use physical exercise as an aid to quitting. In addition, smokers will be offered the opportunity to participate in a series of free personal training sessions at one of 20 GoodLife Fitness locations. The awareness campaign is an expanded version of a pilot program conducted by the association last year. The campaign will run until April 30. "Ontario Lung Association realizes that young adults have the highest smoking rate among all age groups in Ontario, yet there is a huge gap when it comes to helping them quit successfully," said association president George Habib. "Up until now, there have been few resources specifically tailored for this age group."