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First Choice Haircutters breaks new campaign

First Choice Haircutters of Mississauga has begun a new advertising campaign, developed by Tag Idea Revolution of Toronto. The campaign will seek to raise awareness of the chain through television, out-of-home, radio, in-store, direct and online advertising. "Offering cutting edge brand strategy along with a compelling visual execution will enable First Choice Haircutters to remain at the forefront of the hair care market in Canada while at the same time elevating the brand's perception, its relevancy and approachability, setting it apart from its competitors," said agency president Matt Orlando. "This is an opportunity for Tag to help an established and well-known brand build its business and expand its franchise operations in Canada and the US." First Choice has approximately 450 locations in Canada.

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