Walt Disney Studios Canada retains Carat
Walt Disney Studios Canada has hired Carat as its media agency of record. "As a result of our extensive media review process, we are very pleased to announce the Canadian media planning and buying responsibilities for The Walt Disney Company will now be handled by Carat," said Greg Mason the company's vice-president of marketing. "This includes all Canadian divisions of the Walt Disney Company including the studio, parks and resorts and Disney Interactive Media Group. Transition is now underway to Carat."