Adapt Media expands digital billboard inventory
Toronto-based Adapt Media has signed agreements for 30 digital billboards. The new inventory includes a number of locations previously offered by Outdoor Broadcast Network, such as on Yonge Street in Toronto, Canada Place in Vancouver, Rexall Arena in Edmonton, McMahon Stadium in Calgary, and various billboards owned by Maple Leaf Sports and Entertainment. "This is an exciting step for our organization," said Adapt president Jamie Thompson. "Adapt will have the largest full motion digital billboard network in Canada. It offers clients the opportunity to execute campaigns in a more dynamic fashion. A 15-second spot can quickly catch the eye of a passer-by for a more engaging and memorable advertisement."