Olive Media retains AppNexus
Toronto-based online media company Olive Media has signed AppNexus of New York as the advertising server of record for its Olive Brand Response network. The assignment includes data management, optimization, yield management, APIs, financial clearing and support for real-time and directly negotiated media campaigns. "AppNexus impressed us with its overall innovation and deep investment in its ad technology," said Simon Jennings, president of Olive Media. "They also have an unwavering commitment to supporting ad networks and helping them stay ahead of the curve by providing cutting-edge capabilities. Our publishers are already seeing greater monetization with AppNexus' yield management tools and our brand-conscious clients appreciate AppNexus' ad monitoring capabilities and superior ROI."