The PR Department wins T-Fal account
Groupe SEB has retained The PR Department of Toronto as its marketing communication agency of record for its T-Fal brand of cookware, small appliance and linen care products. The agency won the account in a competitive process involving an unknown number of firms. The assignment also includes products in the recently-launched Nutritious and Delicious line. "The PR Department impressed us with their creativity and passion," said Jasmin Dugal, director of marketing at Groupe SEB Canada. "We are confident that they have the dedication and experience to help us build further brand awareness and ultimately drive sales for all of our various divisions."