Loto-Quebec hires Pheromone
Loto-Québec has retained Pheromone of Montreal to advise on and support its digital communications activities, including user experience, online marketing, web development, content management, ergonomics and user testing. The interactive agency won the assignment in a tendering process involving an unknown number of firms. "We are proud to be selected by Loto-Québec," said agency president Philippe Le Roux. "This model of supporting the web team that we have been using with a number of customers, including RDS and Tourisme Québec, allows organizations to take advantage of our wide-ranging expertise, while increasing their production capacity."