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Meridian Credit Union begins new campaign

Toronto-based Meridian Credit Union has launched its new brand with an advertising campaign intended to promote its services to residents of Ontario, including its "lower fees, higher interest rates and flexible lending options." The campaign introduces the new tagline "Your Money. Your Way. Imagine That." It includes television and radio commercials as well as print, online and outdoor executions, developed by OSL. The television creative features a number of Meridian employees. The campaign will run until November. "Our customer research revealed a strong need for personalized service from a trusted financial partner," said Dave Roberts, marketing vice-president at Meridian. "Credit unions have remained a little-known secret in Ontario and we hope that this brand launch and advertising campaign will showcase Meridian as a dedicated, genuine and flexible financial services alternative."

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