Microsoft Canada conducts Breakfast Campaign
Microsoft Canada has begun a national promotion called the "MSN.ca Breakfast Campaign" in association with Boys and Girls Clubs of Canada. During the eight-week social media campaign, Canadians will be encouraged make MSN.ca their Internet homepage. For each homepage reset, Microsoft will donate a breakfast to Boys and Girls Clubs. The campaign includes a Facebook application that allows users to post their profile photo to a Wall of Toast. "Our longstanding partnership with Microsoft is having a tremendous impact on the lives of the more than 200,000 children, youth and families we serve, and we are thrilled to be working with the MSN.ca team on this Breakfast Campaign, which will help us have an even greater impact on child hunger and nutrition in Canada," said Pam Jolliffe, president and CEO of Boys and Girls Clubs of Canada.