Starz Animation Toronto becomes Arc Productions
Starz Animation Toronto has rebranded itself as Arc Productions. The animation studio's rebranding effort includes a new website at <http://www.arcproductions.com>. "At Arc Productions, we are storytellers," said Steven Hecht, the company's executive vice-president. "We thrive on bringing our many talents together as one, to craft stories that matter and characters that resonate, across the gamut of digital production platforms. Our vision is to continue to pursue partnerships, produce these major, award-winning animated features and leverage Arc's reputation for CG animation and visual effects in a broader multimedia environment that will include features, television and high-end video game cinematics."