KFC Canada promotes Zinger
KFC Canada has begun a marketing campaign for a new menu item called the Zinger chicken sandwich. The national campaign includes 15- and 30-second television commercials created by Grip, and in-store promotion by OSL Marketing and AMi Group, with media planning and buying conducted by MediaCom. OSL is also conducting digital advertising and social media activities. According to KFC senior marketing director David Vivenes, the campaign is "dynamic, fresh and full of energy, a true reflection of the Canadians who'll enjoy our new Zinger chicken sandwich. The campaign showcases KFC quality as Canada’s chicken experts and clearly highlights the quality, care and attention that makes Zinger taste so good."