A new online shopping website called Dealuxe.ca has launched in Toronto. The site specializes in seasonal fashion and beauty products from a variety of designers. The site is intended to avoid the obstacles and difficulties that can arise from shopping at US and international websites. The site also offers editorial content related to fashion and style trends. "There's been a huge gap in the market for a purely Canadian online fashion retailer and our goal at Dealuxe is to assume leadership of the category," said Dealuxe CEO Joanna Track. "Dealuxe has secured a number of amazing international and Canadian brands and they'll be available with no hassles, no hidden costs and right at your doorstep. From Newfoundland to Nunavut, Dealuxe is making in-season fashion accessible to Canadians far and wide."