CAMH Foundation retains Bos
The Toronto-based Centre for Addiction and Mental Health Foundation has assigned its marketing account to Bos. The firm won the account following a comprehensive agency search involving an unknown number of contenders. "We are embarking on a major strategic repositioning," said Liza Jerome, vice-president of innovation and development at the foundation, "And we felt this was the perfect time to partner with an agency that is very passionate about our cause and could make a big contribution to our hospital both strategically and creatively." Bos will handle the account in association with Scientific Intelligence and Innerviews.