Montreal Science Centre promotes new exhibit
The Montreal Science Centre has begun a marketing campaign for a new exhibit called Indiana Jones and the Adventure of Archaeology, presented by the National Geographic Society. The campaign, developed by Bleublancrouge, includes communication materials that will be provided to the 12 international museums that will host the exhibition. These include a television commercial, online banners, a website, posters, print ads, collateral materials and merchandising. "This project represents a dream opportunity for creative Montreal talent to serve major international brands," said agency president Sébastien Fauré. "It also represents a new and promising area of commercial creativity for our profession."