Capital One Canada has signed-on as the title sponsor of the BlackCreek Summer Music Festival in Toronto. The event will now be called the Capital One BlackCreek Summer Music Festival. This is the first time Capital One has become involved in a concert series. The company's credit card customers will receive a $25 discount on tickets to the event, which will begin June 4 and run through the summer. "The incredibly high calibre of talent that this festival is bringing to the GTA is unparalleled," said Rob Livingston, president of Capital One Canada. "This is a dynamic new platform for Capital One to interact with our cardholders by providing them with preferred access to tickets and the best seats in the house for a truly first-class festival experience."