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Hershey Canada readies Toronto street promotion

Hershey Canada will conduct a street promotion called the "Hershey's Drop Zone" in Toronto on June 16 as part of the launch of a new candy product called Hershey's Drops. On that day, a chalk artist will draw an image at the southwest corner of Yonge and Dundas Streets that will create the illusion of a spiral staircase descending through the sidewalk into an underground area made of chocolate. Pedestrians will be invited to pose for photographs on the image, positioned so that they appear to be walking through the pavement. The promotion also includes product sampling and coupon distribution.

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