Honda Canada promotes power equipment
Honda Canada is in the midst of a consumer campaign for its power equipment division. The national campaign, developed by Tag Idea Revolution of Toronto, includes television, radio, print, online and direct advertising, as well as point-of-sale materials and a website. The campaign is intended to convey a "pride of ownership" message to potential consumers. "Honda's quality reputation speaks for itself but our campaign wanted to bring that quality message to those who live by a higher standard, one that would make them proud to own Honda's power equipment products," said Gabi Armstrong, executive vice-president of Tag Idea Revolution. The campaign will run until Aug. 31.