Fleishman-Hillard hired by Toronto Pan American Games committee
The Toronto 2015 Pan/Parapan American Games Organizing Committee has retained Fleishman-Hillard Canada as its strategic communications and issues management agency of record. The agency will develop a multi-year communications plan for the committee intended to convey the event's legacy of sport, volunteerism and engagement. "Fleishman-Hillard stood out for their proven ability to see around the curve when it comes to the municipal, provincial and federal landscape," said Elissa Freeman, the committee's director of communications and public relations. "The Toronto 2015 Games bring together countries from North America, South America and the Caribbean, and we needed a firm that could assemble a top-notch team from Canada, the US and along the north-south axis."